iPhone 17 Pro Max: Apple's Ultimate Battery Life Solution for Power-Hungry Users

iPhone 17 Pro Max: More Battery Life Than Ever

This fall, Apple is expected to launch four new iPhones, including the ultra-thin iPhone 17 Air and a more battery-focused iPhone 17 Pro Max. Despite the trend towards thinner and lighter devices, Apple is catering to users who have long desired a model with maximum battery life.

Current Battery Performance

• iPhone 16 Pro Max: Up to 33 hours of video playback, up from 29 hours on the iPhone 15 Pro Max.

Expected Improvements for iPhone 17 Pro Max

• Thicker Design: To accommodate a larger battery.
• Rumored Rebranding: May be rebranded as the iPhone 17 Ultra, inspired by the popularity of the Apple Watch Ultra.
• Target Audience: Users who prioritize long battery life over a slim form factor.

Two Distinct Options

• For Thin and Light: Choose the iPhone 17 Air.
• For Maximum Battery Life: Opt for the iPhone 17 Pro Max (or potentially, the iPhone 17 Ultra).

Apple is aiming to satisfy both types of customers with its upcoming lineup.