iPhone Reigns Supreme Among Teens, But Apple Faces Challenges Elsewhere

Teenage Consumers Prefer iPhones but Lag Behind on Other Apple Products

Key Findings:

• iPhone Popularity: 88% of teenagers own an iPhone, up from 85% a year ago. Similarly, 88% intend to purchase an iPhone for their next mobile device.
• Upgrading Plans: 25% expect to upgrade to the iPhone 17 in the fall or winter, compared to 22% last year.

Other Apple Products:

• Virtual Reality (VR): Only 1% of teens use the Apple Vision Pro, while 25% use Oculus. Usage of VR devices is declining, with 60% of owners rarely using them, up from 50% in Fall 2022.
• Streaming Services:
  • Apple TV+: Only 1% of teens watch Apple TV+. Netflix has gained ground on YouTube, with 31% preferring Netflix and 26% choosing YouTube.
  • Music Streaming: Apple Music is used by 34% of teens over the last six months, closely trailing Spotify at 65%. However, for subscriptions, Apple Music is at 30%, while Spotify leads at 45%.

Social Media and Gaming:

• Social Platforms: TikTok is the favorite with a 47% share, followed by Instagram at 28%. Engagement-wise, Instagram leads with 87% versus TikTok's 79%.
• Gaming: Roblox remains popular, with 42% of teens playing it at least once a month.

Spending Habits:

• Annual Spending: Teenagers spend an average of $2,388 annually, up 6% from the previous year and 1% from fall 2024.
• Top Categories:
  • Clothing: 20%
  • Video games and systems: 9%
  • Personal care: 9%
  • Electronics and gadgets: 6%

Survey Details:

• Conducted by Piper Sandler, the survey included 6,455 teenagers across 43 states, with an average age of 16.2 years.