Is Apple Set to Introduce an iPhone Ultra in 2025?

Apple's product lineup is seeing a growing trend of using the 'Ultra' branding, which started with the M1 Ultra chip and has now extended to products like the Apple Watch Ultra and CarPlay Ultra. This trend suggests that an iPhone Ultra could be on the horizon, potentially replacing the Pro Max at the top of the iPhone lineup. Mark Gurman from Bloomberg had previously speculated about this possibility, suggesting that 2025 might see the introduction of the iPhone 17 Ultra alongside other models like the iPhone 17 and iPhone 17 Plus Air. The Ultra branding could help Apple distinguish the top-tier model with exclusive features while aligning its product naming conventions more closely with those of MacBook and iPad.