Jony Ive Reflects on Apple’s Legacy and the Philosophy Behind LoveFrom

Jony Ive on His Apple Legacy, LoveFrom Philosophy, and More

Jony Ive, the former design chief at Apple, gave a rare interview at Stripe Sessions 2025, discussing his journey from discovering the original Macintosh to his current work with LoveFrom.

• Early Influences: As a student in England, Ive discovered the original Macintosh and described it as a 'bicycle for the mind.' This experience inspired him to move to California in the early 1990s.
• Apple Culture: At Apple, design was deeply intertwined with company culture. Weekly rituals such as team breakfasts and working in each other's homes fostered empathy and care, which translated into thoughtful product design.
• Design Philosophy: Ive emphasized that design should be rooted in care, clarity, and service. He recounted obsessing over small details to convey love and attention to users.
• LoveFrom Studio: After leaving Apple, Ive co-founded LoveFrom, a multidisciplinary design collective. The studio works on projects ranging from software and hardware to architecture and branding, aiming to 'sincerely elevate the species.'
• Unintended Consequences of Technology: Ive discussed concerns about social media and AI innovation, stressing that designers and technologists must take responsibility for any harmful outcomes of their products.
• Current Projects: No details were provided on his recent filming in San Francisco or the OpenAI hardware project.