LG and Samsung Embrace Microsoft Copilot: A New Era for Smart TVs

LG and Samsung are integrating Microsoft Copilot into their 2025 TV models, marking a significant shift away from Google Assistant. LG's new OLED evo lineup features AI Search6, which uses a Large Language Model (LLM) to understand conversational context and user intentions, enhancing content discovery. Additionally, the AI Chatbot proactively identifies challenges and offers timely solutions. Samsung will integrate Copilot into several of its 2025 Smart TVs and Smart Monitors for personalized content recommendations. This move follows Samsung's decision to drop Google Assistant from all its TVs. While Samsung plans to continue working with Google on other AI features, the trend indicates a rapid decline in Google Assistant's presence in the TV market.