Microsoft’s New Patent Could Pause Your Games for Commercial Breaks
Get ready to watch a commercial before you fight the final boss, as a new patent reveals Microsoft’s vision for interactive in-game advertising.
By Blip Tech
1 min read
A recently discovered patent application from Microsoft outlines a controversial new advertising technology designed to trigger commercials during specific gameplay moments. Dubbed 'Promoted Content Trigger Events,' this system could pause active gaming sessions to display targeted advertisements, essentially bringing the ad-supported model of mobile gaming and streaming services to the console and PC experience. The technology aims to identify ideal windows within a game's flow to serve content, potentially altering how players interact with their favorite titles.
