Netflix Unveils Major tvOS Redesign and Experimental iOS Features

Netflix's tvOS and iOS Apps Get Major Overhaul

tvOS App Redesign

• Discover Your Next Great Watch More Easily: The app now highlights important information, such as awards and popularity rankings, to help users make informed decisions about what to watch.
• More Visible Shortcuts: Navigation shortcuts for Search and My List have been moved to the top of the screen for better visibility and ease of access.
• Better Realtime Recommendations: The homepage will adapt more quickly to user preferences and moods, providing more relevant content recommendations.
• Elevated Design: The new design is clean and modern, enhancing the overall viewing experience.

iOS App Features

• TikTok-style Vertical Discover Feed: A test feature that presents a vertical feed of content, similar to TikTok's scrolling format.
• Search Powered by Generative AI: An opt-in beta feature that enhances search results using artificial intelligence, providing more accurate and contextually relevant recommendations.