Norway Fights Apple Pay: Vipps MobilePay Becomes First Rival to Launch on iPhone

A Norwegian firm has become the first to take advantage of the EU law that required Apple to allow rivals to use its NFC technology. Vipps MobilePay users in Norway can now choose to use their service instead of Apple Pay as per the EU's Digital Markets Act. Other firms across the EU are also working to launch their own rival systems, and following the EU's demand, Apple has begun opening up the NFC tech to developers in other regions as well.