"Price is Right" Contestants Guess Apple Vision Pro's Sky-High Price, Fall Far Short

Summary

An episode of the game show 'The Price is Right' featured an Apple Vision Pro VR headset as one of its prizes. Contestants were asked to guess its price, with all of their bids coming in well below the actual retail price of $3,499. The highest bid was $1,250, approximately a third of the real cost. This significant discrepancy highlights how out-of-touch average consumers are with the pricing of high-end technology products from a brand known for its premium prices.

The article suggests that this gap in perception might indicate the need for Apple to introduce a lower-priced version of the Vision Pro, although it may be challenging to achieve without compromising on materials and features. Despite this, Apple is expected to unveil a new model within the next year, though it remains unclear whether it will be a budget-friendly option or a second-generation high-end device.

The key takeaway is that while the Vision Pro is not targeted at the average consumer, the significant price difference between consumer expectations and reality highlights the challenges of marketing such a premium product to a broader audience.