Reviving the Glory: Why Apple Should Host an In-Person WWDC Keynote in 2025

Apple's Next Best Move Could Be an In-Person WWDC Keynote

Apple’s software and AI divisions have faced recent challenges, including the delay of key Siri upgrades and subsequent criticism from John Gruber. One potential solution to these issues is to bring back the in-person WWDC keynote.

Live vs. Pre-Recorded Keynotes

• Pre-2020: Apple’s keynotes were live and in person.
• Post-COVID: Keynotes shifted to pre-recorded, highly polished videos with higher production values and shorter run times due to tighter editing.
• Live Keynotes: Offer a more human touch and can be compelling despite not matching Steve Jobs' rhetorical prowess.

Addressing the Siri 'Concept Video' Controversy

• Gruber’s Criticism: Apple showed features in a concept video that were not yet ready, which harmed the company's reputation for delivering on promises.
• Pre-Recorded Videos: Make it easier to market unready features through highly edited content.

Benefits of an In-Person WWDC Keynote

• Trust and Transparency: An in-person event could help Apple win back trust by demonstrating real software running on real devices.
• Human Touch: Highlight the value of the human element in software development.
• Modern Format: Combine live presentations with modern, TikTok-friendly video clips to create a memorable experience.

Conclusion

An in-person WWDC keynote could be an opportunity for Apple to set a new tone and show that it ships what it shows, particularly as AI continues to dominate tech headlines.