Roku's New 'Pause Ads' Update Brings Controversy and HDR Issues

Roku is rolling out a new update that introduces 'Pause Ads,' which display advertisements when users pause their content on various Roku devices, including the Roku Ultra and Streambar Pro. While this feature has been anticipated following earlier announcements and patent filings, it has now become active for many users. Additionally, the update is causing issues with HDR content on Disney+, leading to washed-out colors in certain scenes. Roku has acknowledged the problem and stated that they are investigating the issue.