Samsung Narrowly Beats Apple in Satisfaction Survey as Apple Watch Remains King
The latest American Customer Satisfaction Index (ACSI) study highlights a tight race in the mobile sector, with Samsung scoring 82 out of 100 to edge out Apple's 81 in overall smartphone satisfaction. While Apple lost its top spot in the general phone category, it maintained dominance in 5G-enabled device satisfaction and saw the Apple Watch tie for the highest score in the smartwatch market. Industry-wide satisfaction is on the rise as manufacturers focus on better battery life, screen quality, and the integration of faster network technology.