Samsung reportedly considers ditching 'Galaxy' branding for certain phones

According to reports from Korea, Samsung is considering a new branding strategy for its Android smartphones in addition to its well-known 'Galaxy' name. The company may sell premium smartphones under a different brand to separate its 'innovative turning points.' This move could be similar to Hyundai's spin-off Genesis brand for premium vehicles. The 'Galaxy' name has become an iconic part of the smartphone market, but with changes in the market and competition from iPhone , Samsung is exploring new branding options.