Seven Years in the Making: Tim Cook Reveals How AI Became Central to Apple's Mission

In an interview with Wired, Tim Cook revealed that Apple began looking into what would become Apple Intelligence back in 2017. He said the company diverted many staff to AI development from this time. Giannandrea was hired away from Google in 2018, but it wasn't until 2024 that Apple announced its new intelligence tools. Cook rejects any notion that Apple is behind industry on AI.