The Uncanny Salesman: AI Deepfakes Are Now Pushing Health Supplements

The digital marketing landscape is shifting as artificial intelligence creates hyper-realistic deepfake influencers tasked with selling health and wellness supplements. These AI personalities are designed to mimic human trust and charisma, leading researchers to warn about the erosion of authenticity in online advertising. A study published in the British Journal of Psychology underscores the growing difficulty consumers face in identifying non-human marketers, raising significant ethical concerns regarding consumer protection and the potential for AI to manipulate public health choices through deceptive representation.