Tim Cook's Enduring Legacy: Guiding Nike Through Stormy Weather
Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through some stormy weather. Like Apple, Tim Cook has a long relationship with Nike. The Apple CEO has been on the Nike board of directors since 2005, the longest of any board member, and has helped the brand continue to thrive in his tenure.