Zuckerberg Unveils Deep Bitterness Over Apple's App Policies in Stratechery Interview

In an interview with Stratechery's Ben Thompson, Meta CEO Mark Zuckerberg discussed the company’s relationship with Apple and the challenges it faced due to Apple’s app policies. Zuckerberg mentioned that as usage shifted from desktop web to mobile, Apple restricted the ability to build a platform within a platform and disallowed apps that integrated certain features. This significantly impacted Facebook’s business, which saw 20% of its revenue coming from games and apps by the time of its IPO in 2012. Zuckerberg expressed deep bitterness over these policies, stating they prevented valuable services from being offered and contributed to tensions between Meta and Apple.