Apple TV+ Bets Big on Global Content: Following in Netflix's Footsteps

Apple TV+ is shifting its content strategy by significantly increasing the production of global, non-English content. This move can be partly attributed to Netflix's success with such content, which accounts for nearly a third of all viewing on their platform. Notable examples of Apple TV+'s recent non-English releases include 'Berlin ER,' 'Love You to Death,' and 'La Maison.' While Apple TV+ remains smaller compared to Netflix, its growing investment in diverse international shows suggests a strategic shift towards appealing to a broader global audience. This aligns with the company's long-term goal of achieving widespread success similar to other major streaming services.