Apple TV+ Struggles to Capture Teen Audience Despite iPhone's Dominance

Despite iPhone's dominance among US teens, a shockingly low 1% tune into Apple TV+ regularly, according to a new survey.

5 months ago

Apple TV+ Struggles with Teen Viewership

High iPhone Adoption: 88% of US teens own an iPhone, showing strong brand loyalty.
Low Apple TV+ Viewership: Only 1% of surveyed teens watch Apple TV+ regularly, compared to 31% for Netflix and 26% for YouTube.
Questions About Strategy: The data raises questions about Apple's strategy in the streaming market, with minimal overlap between iPhone usage and Apple TV+ viewing.
Available Shows: Apple TV+ is priced at $9.99 per month and offers popular shows like Ted Lasso, Severance, The Morning Show, Silo, and Shrinking.

#Apple #Streaming #TV+

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