Apple TV+ Struggles to Capture Teen Audience Despite iPhone's Dominance

Apple TV+ Struggles with Teen Viewership

• High iPhone Adoption: 88% of US teens own an iPhone, showing strong brand loyalty.
• Low Apple TV+ Viewership: Only 1% of surveyed teens watch Apple TV+ regularly, compared to 31% for Netflix and 26% for YouTube.
• Questions About Strategy: The data raises questions about Apple's strategy in the streaming market, with minimal overlap between iPhone usage and Apple TV+ viewing.
• Available Shows: Apple TV+ is priced at $9.99 per month and offers popular shows like Ted Lasso, Severance, The Morning Show, Silo, and Shrinking.