Apple's Fifth Ave store lit up in Apple Intelligence colors ahead of iPhone 16 launch

Apple's iconic Fifth Avenue store in New York has been lit up with colors showcasing Apple Intelligence to celebrate the launch of iPhone 16. While the AI features in the new iPhones won't be available until the release of iOS 18.1 next month, Apple is promoting the capabilities of its upcoming AI tools.

The first set of these tools arriving with iOS 18.1 will include Writing Tools, article and notification summarization, audio transcription, and Clean Up in Photos. iPhone 16 prices start at $799 for the base model and $999 for the Pro version.