Beyond the Name Change: Why Android Needs Better AirTags to Compete with Apple

Article Summary

Google's 'Find Hub' rebrand from 'Find My Device' addresses a long-standing issue with the network’s name, making it more reflective of its expanded capabilities like tracking items and sharing user locations. However, Google still faces significant challenges in providing reliable AirTag-like trackers for Android users. The current ecosystem of third-party trackers suffers from inconsistencies such as connectivity issues, unreliable pings, and other usability problems. Users often encounter scenarios where trackers fail to connect or function as expected, even when fully charged.

The article highlights the need for Google to step in and create a first-party tracker that can set a new standard for reliability and performance. While some third-party manufacturers are making strides by developing hardware compatible with both Google and Apple's ecosystems, there is still room for improvement. The author is testing new trackers from MiLi and Rolling Square and expresses optimism about the future of integrated trackers in luggage.

The rebrand to 'Find Hub' is a step in the right direction, but Google needs to address the core issue of tracker reliability to truly compete with Apple's AirTags.