Cook Defends Apple's Late Entry into AI with 'Not First, but Best' Philosophy
While the iPhone 16 launch was all about Apple Intelligence, many have accused the company of being very late to the AI party. But Apple CEO Tim Cook argues that the company has taken its time with AI for good reason.
By Blip Tech
1 min read
Tim Cook defends Apple coming late to AI with four words
- TLDR: Tim Cook argues that Apple has taken its time with AI for the same reason it always does — it wants to be not first, but best. The CEO believes this approach will lead to success.
- While the iPhone 16 launch saw Apple finally unveil an AI coprocessor, many have accused the company of being very late to the party. A new piece suggested that the feeling is shared by many inside the company.
- Cook elaborated at length over the summer: 'Sometimes you can be first and best, but any time you have to choose between the two, there’s only one answer.'
- He famously reads customer emails; now he uses AI to summarize them. He says it's changed his life: 'Profoundly different,' as he puts it.
