Early iPhone Adopters: Committed to the Entire Ecosystem
Frequent iPhone upgraders are more likely to own additional Apple products like iPads and Macs, forming an entire personal device ecosystem.
By Blip Tech
1 min read
Frequent iPhone upgraders are more likely to own additional Apple products such as iPads and Mac computers, according to data from Consumer Intelligence Research Partners (CIRP). Around 67% of all iPhone buyers also own an iPad, while 36% own a Mac computer. However, among those who upgrade their iPhones within two years or less, the percentages rise to 69% for iPads and 42% for Macs. In comparison, only 62% of those who kept their iPhones for three years or more own an iPad, with just 29% owning a Mac. The cost and availability of alternatives could be one reason behind this trend, as iPads have a longer lifecycle than iPhones and are cheaper to buy. Additionally, the frequent upgraders may reflect overall spending on technology.
