Roku Tests Intrusive Auto-Playing Video Ads Before Home Screen: User Backlash Mounts

Roku is testing auto-playing video advertisements before the home screen loads on its devices, which has sparked significant user backlash. Users have reported receiving unskippable ads for movies and other content, causing frustration and disappointment. Many are considering disposing of their Roku devices if this feature becomes permanent. In response to the feedback, Roku stated that the ads are part of a test to explore new ways to showcase brands while maintaining a delightful user experience. However, the company reassured users that the feature is not a permanent addition to Roku OS. The negative reaction has led some users to consider switching to other streaming platforms like Chromecast or Apple TV.