The Mystery Behind Making Money on Threads

Creators are making money on Threads, but there's no clear roadmap on how to do so. The biggest mystery is how to be invited to monetize content in the first place. Meta introduced an invitation-only program in April but has only shared limited details about how it works.

None of the creators who spoke with Engadget knew how or why they had been selected for the bonus program, though they all had an established following on Instagram.

A photographer making $500 per month says her strategy is all about replies. She exclusively focuses on replying to other users' posts rather than creating her own. By focusing on replies, she's able to reach the required 60 Threads with at least 750 views each to qualify for a $500 monthly bonus.

But a painter eligible for the $5,000 tier says he hasn't been able to work out a strategy for hitting it.