Hooked: Leaked Documents Reveal Microsoft’s Plan to Make You Addicted to AI
An internal document recently surfaced revealing that Microsoft is aiming to create a level of user engagement for its new AI personal assistant that it describes as addictive. The leaked material highlights the company's focus on building deep-seated habits around its AI tools, suggesting a strategic push to make the technology indispensable to daily life. While tech companies often strive for high retention rates, the explicit use of the term 'addicted' in corporate communications has raised concerns regarding the ethics of software design and the psychological impact of pervasive artificial intelligence in the workplace and beyond.