Sonos Set to Unveil Apple TV 4K Rival 'Pinewood': A Premium Streaming Box with Big Ambitions

Sonos to Compete with Apple TV 4K

Sonos is planning to launch a new streaming device called 'Pinewood' in the coming months, targeting the high-end market segment. The device is expected to cost between $200 and $400, significantly higher than competitors like the Apple TV 4K, which starts at $129. Here are some key features:

• Unified Software Experience: Combines content from multiple platforms (Netflix, Max, Disney Plus) into a single interface with universal search.
• Sonos Voice Control: Integrated voice control for easy navigation.
• Physical Remote Control: Includes shortcuts for popular streaming apps.
• HDMI Switch: Allows connection of devices like gaming consoles.
• Wireless Audio Transmission: Can transmit lag-free TV audio to Sonos soundbars and other speakers.
• Surround Sound Configuration: Supports setting up a surround sound system with other Sonos speakers.
• Aesthetic Design: Described as a black square that's slightly thicker than a deck of cards, with a 'beautiful' interface.

The new product is deep in development and is expected to have a significant impact on Sonos' future.