rebranding

7 articles

The latest tech news, updates, and in-depth coverage about rebranding — curated by the Blip Tech team.

Business

Beyond the Bucket: The Real Reason Kentucky Fried Chicken Became KFC

Uncovering why the world's most famous chicken chain ditched its full name for a punchy acronym back in 1991.

Xbox

Xbox Reclaims Its Identity: Microsoft Gaming Rebrand Scrapped in Bold Strategy Shift

Microsoft is ditching its corporate gaming moniker to put the iconic Xbox brand front and center once again.

Google

Google's New AI Trinity: Deciphering the Plus, Pro, and Ultra Tiers

Google has officially overhauled its AI landscape by rebranding its subscription services into a three-tiered hierarchy designed for power users and casual enthusiasts alike.

Apple

Apple Expands Advertising Horizons with New 'Apple Ads' Branding

Apple's advertising business evolves with a new moniker, 'Apple Ads,' reflecting its expanded reach beyond the App Store’s search results.

Streaming

Max Finds Its Prestige Groove with HBO-Inspired Rebranding

Max’s latest rebranding ditches the color blue for a sleek black and white design, finally capturing the essence of HBO's prestige without using its name.

Google

Google Ups the Ante with Enhanced Gemini Apps and 2.0 Flash Thinking

Google powers its newly rebranded Gemini apps with an enhanced 2.0 Flash Thinking model, delivering faster and more efficient advanced reasoning capabilities.

Google

Google Rebrands 'Chromecast built-in' to 'Google Cast': A Return to the Past?

Google is bringing back the 'Google Cast' brand, replacing 'Chromecast built-in,' a move that simplifies branding and aligns with Google's ecosystem.

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