Apple Search Ads Expands to Turkey and Additional Countries

Apple Search Ads has expanded its services to Turkey and 20 additional countries, bringing the total reach to 91 countries. Developers can now buy Apple Search Ads for placement in these new regions, targeting customers domestically. Apple claims that Search Ads helps developers deliver up to 2x as many impressions as organic search, particularly benefiting small developers. The service operates on a cost-per-tap model, meaning developers only pay when a user clicks on an ad.