Apple TV+'s New Movie Strategy Finds Early Success with Wolfs

Apple's film 'Wolfs' has become the most viewed movie in Apple TV+ history, leading to a huge increase in overall TV+ viewing. The film, starring George Clooney and Brad Pitt, was released straight to streaming, bypassing a theatrical release. This new approach to film releases on Apple TV+ appears to be successful, with 'Wolfs' boosting viewership by nearly 30% week over week.

The movie debuted globally in over 100 countries and created the biggest viewership spikes in several major markets including the U.S., UK, Canada, Australia, Italy, Mexico, Brazil, and Germany. This success suggests that Apple's strategy of releasing high-profile films directly to its streaming service can lead to significant viewer engagement and growth for the platform.