Apple

Apple's new iPhone 16 video showcases the power of Camera Control

Apple's latest ad for the iPhone 16 showcases the capabilities of its new multi-functional button, Camera Control, which enables quick access to the camera and supports gestures to change controls inside Apple's Camera app.

Apple has released a new video promoting the iPhone 16, focusing on the capabilities of its Camera Control feature. The ad shows how Camera Control enables quick access to the camera and supports gestures for changing controls within Apple's Camera app. Interestingly, all demonstrations in the advertisement are shown in landscape orientation, suggesting that this is the intended and most effective way to utilize Camera Control.

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